New Coke

In Economics and Business Studies by Brock Bourgase

I finished a coaching journal in four months. Usually, the journals take a little longer to fill out. It seems like I really have a lot of ideas at the moment. All dressed up and nowhere to go, so to speak.

You can fall into a bit of a trap when you’re constrained to a wholly theoretical framework. I have confidence in these ideas, but I would like to see them on the court. Reality checks can be swift and harsh. For all I know, what I’ve been creating the last three months is the basketball equivalent of New Coke. Basketball isn’t a chess match between coaches; players have to go out and execute. What they execute plays a relatively small role in the outcome compared to how they execute it.

I made a presentation at the National Coaching Institute regarding positive changes I have made to my coaching style. The presentation was well-received and I appreciated everyone’s feedback. Making these changes – and knowing there are more changes I can’t wait to make when I coach again – has really reinvigorated my enthusiasm for coaching. Yet here I am.