ESPN: The Uncensored Story

Michael Freeman’s book about the birth of ESPN offers many lessons about entrepreneurship and marketing, largely focused on persistence and the benefits of competition. Many people turned down the concept of a 24/7 sports network yet the founder Bill Rasmussen kept pushing because he believed that he had a good idea. The networks at the time were extremely myopic in their vision for the future of television which permitted cable networks like ESPN, CNN, and HBO to steal countless viewers, talent, and advertising revenue.

Whilst the new blue-chip brand’s humble beginnings were fascinating, the amount of alcoholism, sexual harassment, gambling, and drug abuse were quite dismaying. It goes to show, I suppose, that workplace stress can really take a toll and that it is important to support employees. According to one anecdote, employees who had been drinking in the studio and were forced to continue the habit outside by the satellite dishes only stopped because a rumour spread that drinking near the dishes could cause infertility.

ESPN Senior V.P. and Executive Editor changed a great deal in the company to keep it relevant and innovative and make it more professional. The company is hardly perfect but it identified a target market and catered to it to become a worldwide success. The book was entertaining at times but boring during other chapters. ESPN: The Uncensored Story would have benefited from a more concise writing style, but it was worth the $5.99 at BMV Books.

Watching the Association on ESPN

"How can you give up a wide open three followed by an offensive rebound on the other side of the court?"
- Bill Walton, during the Spurs-Rockets game on 24 January 2007

Team defence is getting worse and worse in the Association and beyond. Conversely it seems like the screen and roll play is getting better and better.

Inbounding under their basket with few seconds remaining on the shot clock, the Spurs set a double screen for Ginobli on the foul line. Ginobli curled the screen, received a pass, and made the lay-up.

Earlier in the evening, Marion set a ballscreen for Nash in the corner. While the two defenders converged on the ballhandler, the Matrix rolled to the hoop, received a pass, and made the lay-up.

Both times, one could ask: "where's the help?" Even if the screener's defenders are caught up, help-side positioning and communication should prevent the easy basket. These principles could have enabled the Rockets to box-out Elson properly and earn praise from Bill Walton instead of scorn.

"Excellence is doing a common thing uncommonly well."
- Booker T. Washington

Inevitably - irrespective of the quality of the defence - it is execution of the little things that contributes of the success of the offence. Phoenix keeps it real, leading the league in transition baskets, slipping the screen, and pull-up jumpers. Coaches can lose their teams (and often themselves) when basketball becomes too complicated.

Many teams just suck at one end of the court. Emphasizing the basics leads to improvement. Rob Smart at Queen's has been doing a good job in this regard. The Golden Gaels' offence is a series of downscreens run for forty minutes. San Antonio ran something similar for Ginobli and Bowen. The teams execute, talk, and read, taking the opportunities the defence provides.

The Finishing Flourish of the Brush or the Canvas?

Vince Carter are his dunks are featured in a new add where he says that "Coach says a dunk is only worth two points" before disagreeing. "Coach" is presumably Dean Smith, winner of two National Championships and an Olympic Gold Medal. It's true that dunks can change the game in a way that a lay-up cannot but their effect is over-rated by players with limited skill sets.

After VC crowned Fréderic Weis in the 2000 Olympics, France was not coming back to win the game (they weren't going to win in the first place). However, Lithuania wasn't intimidated in the least. Basketball players are professional athletes whose success is defined by whether they are still playing in June, not just their commercials. No matter how many second round series that Vince Carter loses, he will still have less credibility than Coach Smith.

Dean Smith doesn't care whether you dunk or not, just whether you score two points. When Dywane Wade or Manu Ginobli steal the ball, they finish with a simple dunk that always goes in the hoop. Fancy dunk attempts that don't go in are as practical as the avocado green in the sports coat that Amare Stoudamire has been wearing on the sidelines lately: nice as a colourful accent, atrocious when passed of as the main feature. The benefits of creativity aside, both show how some players should leave art to the real artists and focus on winning. Many athletes forget to establish their credibility before establishing their style.

Is Mike Brown a better coach than Phil Jackson?

According to Mark Stein, Phil Jackson chose to downplay Kobe’s offensive role in Game 1 of the Phoenix-Los Angeles series in order to allow other Lakers to score more - at the risk of losing the game - therefore increasing individuals’ feelings of self-actualisation and the team’s chance to win the series. Interesting idea.

Kwame Brown, Lamar Odom, and Luke Walton went off and the Lakers lost the game. Since the supporting cast played well, does that mean that L.A. is now more likely to win four out of the next six games? Perhaps, but I think it was an unnecessary exercise.

Jackson is smart enough to know that the coaching staff must determine what key goals must be achieved in order to win the championship. "Winning a title" is too abstract and players must focus on concrete objectives instead. Once these "tipping points" have been selected, it is up to the coaches to create the incentives that will drive players throughout the playoffs.

A team must receive contributions from all 7-9 players in the rotation in order to succeed in the playoffs. Happy, motivated, and satisfied players are more likely to play well under pressure. I would hope that an N.B.A. player does not need to score to be happy; they are professional athletes, not eight-year old children. Players at the highest level must have some level of self-motivation and gaps should be filled in by coaches and teammates.

Bill Russell, who won eleven Association championships in his thirteen seasons didn’t need to score to stay motivated. If Havlicek, Cousy, or the Jones "brothers" went off, Russell didn’t care as long as the Celtics won. Playoff wins are too valuable to throw away. Teams built around a superstar must give their guy the ball and ride them as far as they will take them (e.g. LeBron James’ triple-double vs. Washington). Necessary contributions will be made due to the skill, professionalism, and worth ethic of the other players. It would be nice if everyone were happy, but in the end everyone has to perform, on demand, under pressure.

No Longer All Night

ESPN chose recently not to renew Todd Wright’s contract. This is disappointing because Todd had done an excellent job as the host of ESPN radio’s overnight show and was completely atypical of most radio shows. Todd understood the mindset of the typical sports fan and despite his occasional long-winded monologue, put together a consistently interesting show. His replacement, Jason Smith, is far more traditional and doesn’t rock the boat or stimulate the mind at all.